What is In Store Music?
Think of it as your very own radio station for your retail outlet. The Media Group’s in Store Music and Messaging systems incorporate the latest in commercial music genres with tracks chosen to suit your customer base. The messages are professionally scripted, voiced and produced audio productions designed to promote your products and in store promotions to your customers as they shop.
We mix it, so that it sounds like your very own radio station, playing directly to your customer base. In store music and messaging is a great platform to:
- Promote your products and promotions
- Provide staff training – product awareness
- Play targeted messages (just like a spruiker)
- Upsell and cross-sell to customers in-store
- Provide entertainment
- Entice customers into your store
- Select music based on psychology
What’s included with In Store Music and Messaging
Since the world of business has evolved from generic background music, we at Media Group, the message media specialists, incorporate the latest in music instore, genres chosen to suit your customer base, and professionally scripted, voiced and produced audio productions designed to promote your products and in store promotions to your customers as they shop.
In store music and messaging is an innovative way of marketing your products and promotions to your customers in store, and we have a number of packages to suit various retailers.
We offer tailored playlists, designed to appeal to your core clientele. We will then help script, voice and produce audio announcements that will be scheduled to play on your instore radio throughout the day. We can even incorporate background music that is free of APRA and PPCA fees. Our audio engineers will then set up and manage your content, scheduling your announcements and music throughout the day. We also supply the latest and greatest in digital in store music equipment.
With the Media Group’s Instore Sound and Message Media packages you will effectively be signing up your own audio production professionals who will work for you on your very own instore music and message production.
Our in house team of copywriters will work with you to devise powerful scripts that will capture your customers’ attention. Our voiceover artists will then use their craft and bring your script to life with their very animated voices, and finally our qualified and dedicated team of audio engineers will add the final touches to ensure you have high quality audio advertisements and music playing to your callers.
Our in store music is diverse enough to play in shopping malls, retail stores, medical consulting rooms, health care, gyms, public buildings, educational institutions, tourist attractions, hotels, resorts, motels, gaming venues and casinos, wellness centres, airports, reception centers and entrance foyers. Others include waiting rooms, receptions, cafes, restaurants, corporate offices and facilities, museums, arenas and conference centers to name just a few.