Messages On Hold Copywriting
Great telephone on hold messages start with a great script. Our creative team at Media Group is 100% passionate about what we do, and we've worked in the Australian broadcast industry for many years.
Our copywriters are highly experienced in professional scriptwriting for audio, crafting on hold message scripts for both local and international businesses across Australia.
Why On Hold Scripts Are Harder Than They Sound
Writing an effective script for telephone messages is very much like poetry. It combines an economy of words with a precise selection of key emotive words and phrases.
We don't claim to have a Wordsworth, a Banjo Paterson or a Dorothea Mackellar on staff, but we do boast considerable talent in our pool of writers.
Written for the ear
Short, natural sentences that sound right when voiced, not just on paper.
On hold message ideas
Fresh angles on your services, offers, hours and FAQs to keep callers listening.
On brand
Scripts that match your tone and the rest of your marketing.
Inform and Entertain
Telephone messages have to inform, but they must also entertain. The caller rang expecting to be connected straight away, so your message first has to overcome the disappointment of reaching a machine.
Our writers know their first task is to minimise the number of callers tempted to hang up. Then, like Doctor Who's Time Lords, they make the passage of time feel irrelevant.
Working closely with the studio producer, they blend music and words, with the occasional sound effect, to keep callers engaged until the person they need is free to answer.
How It Works
- Brief: tell us about your business, your callers and what you want to promote.
- Ideas: we suggest on hold message ideas built around your services, offers and common questions.
- Script: our copywriters draft your scripts for you to review and tweak, or we polish one you supply.
- Voice: choose from our professional Australian voice artists, male or female.
- Production: we add licence-free music from our on hold music library and deliver files ready for your phone system.
What Our Copywriting Covers
- Messages on hold programs
- Welcome messages and auto attendants
- After hours messages
- Menu prompts and queue messages
- Scripts voiced by our telephone voice artists
Get Professional On Hold Message Scripts
Hear what professional scriptwriting can do for your callers. Request a free demo and we'll write, voice and produce a short sample for your business.
Get a free online quote Request a free demo
Messages On Hold Copywriting FAQ
What makes a good on hold script?
A good on hold script is short, clear and written for the ear. Each message focuses on one idea, uses a friendly tone that matches your brand, thanks callers for waiting and gives them something useful, such as a service, an offer or a tip, plus a simple call to action.
Do you write the on hold message scripts for me?
Yes. Our copywriters write your scripts from your brief, and you review them before anything is recorded. You can also supply your own script and we will polish it.
Can you suggest on hold message ideas?
Absolutely. We can suggest ideas based on your services, current offers, opening hours, website and the questions callers ask most often.
How long should each on hold message be?
Most work best at around 20 to 40 seconds, so callers hear a complete message before they are connected.
