Hold on to the live ones
One of the quickest ways to lose a caller is to bore them into hanging up the phone. A poor onhold program is the usual culprit.
If it didn’t take place so often it would be cause for a big laugh.
But the problem occurs way too much. And not just to small organisations. The guys at the big end of town are guilty of similar transgressions every day. It creates a bad impression to potential new business callers and undermines customer confidence.
Perhaps you been on the receiving end of a slack approach to incoming calls. You know what I’m talking about. That’s where the on hold program sounds like a production done by the “Rough and Ready” phone company.
It seems some organisations fail to realise the amount of business that gets away because they persist in presenting callers with a recording straight out of the draw labelled inferior On Hold Phone Message.
SEIZE THE DAY
Carpe diem. It sounded less fishy when uttered on screen legend Robin Williams in “Dead Poets’ Society”. But the philosophy is the same and probably more relevant when it relates to the company’s telephone audio.
Think of the investment it takes to get the telephone ringing at a business. I’m talking about the A&P budget, the PR program, the Loyalty scheme etc. That all adds up to some big bucks.
Why on earth would you then inflict a caller with the ignominy of playing an On Hold Phone Message that has all the appeal of a fish milkshake?
Give them a break
When you start to put together a plan to improve the company’s telephone On Hold program make sure you invite Media Group to join the party.
Recognised as a leading specialist in creating better business audio, Media Group will guide you past all the pitfalls and pot holes along the pathway. They’ll provide a telephone On Hold program designed to keep callers happy on the line.
An entertaining and informative program written to meet your instructions. You’ll get an onhold recording that will be the envy of your competitors.
It will feature the voice talent you have chosen from a line-up of male and female professional talent. Plus music tracks selected by you from the Media Group library of Royalty Free Music.
You’ll soon notice the improvement in keeping callers connected even at the most hectic times. Make a start with a free online quote. www.mediagroup.com.au
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