Putting a voice to your business
When a caller rings and is placed on hold the perception they make of your company will be dictated by what is heard in the Voices On Hold.
If your company was a person how would it appear? Would you be seen as a fashion-conscious beauty? Or a steely muscled gym-junkie? No doubt you would prefer to be seen as a well-dressed professional?
One thing is certain, you will not want to be part of an organization that comes across as tattered and torn like a loser from the colosseum.
It’s not only the Voices On Hold but also the content of the writing and quality of the recording that will determine a customer’s perception.
In short, your telephone on hold tells callers how serious you are about looking after customers and whether yours is a thoroughly professional organisation.
Be wary of amateurs
All too often a business will fall into the DIY trap with the choice of Voices On Hold. Be aware there is a lot of difference between a person with a nice voice and a professional voice over artist.
Voice over professionals are not just trained actors. They are skilled in microphone technique and accustomed to reading scripts with the correct amount of enthusiasm.
Professional Voices On Hold communicate with precision. They accurately interpret the scriptwriter’s intention and make complicated subjects sound natural and appealing.
Avoid scary silence
There is probably only one thing worse than using amateur Voices On Hold. I refer to the dreaded silent treatment. Although subjecting a caller to those ghastly chimes or factory installed computer-music is equally soul destroying.
Remember when things are busy and you have to put a caller on hold you want them to stay on the line and not hang-up.
A well written, properly recorded programme voiced by a professional male or female voice artist will help you reduce the number of hang-ups.
Your On Hold will go a long way to projecting your company as the well-dressed professional you desire.
Get the experts in your corner now
Media Group, the business audio specialists have a team of skilled copywriters and recording engineer/producers. They operate out of the company’s own state of the art studios.
In addition, Media Group has the finest team of professional voice over talent. So you get to choose the male or female voices that will best represent your business.
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